Valente Connects College Athletes to the Olympics
Valente is a nonprofit coffee company that donates to the Olympics. Interestingly, Brazil sold coffee to fund its participation in the Olympics in the 1930s, emphasizing the country's long-standing connection to the event. Valente sources its coffee from Brazil, the world's leading coffee producer. Its target audience consists of college athletes aged 20 to 28 who need daily encouragement. Valente incentivizes customers to purchase their coffee in support of the Olympics.
Scan the QR Code
The Valente app incentivizes college athletes to fuel their coffee addiction and learn more about their favorite Olympic Athletes.
By scanning the QR Code on the packaging, the student can collect Olympian cards as new flavors inspired by their favorite athletes
come out.
come out.
